About Us
What is AllSeated?
AllSeated is the first online collaboration application built specifically for the events industry by industry professionals themselves. We know that planning an event, whether it’s a wedding, a charity function, or a corporate meeting, requires constant attention to detail and ongoing coordination between venues, event planners, vendors, and event hosts. Those details can be difficult to manage, and coordination between all the required parties can be nearly impossible. That’s why our service was designed for ease of use and hosted in the cloud, with a centralized and secured website.
Who are we?
We are a team of entrepreneurs, each with a unique perspective on the events industry. Sandy Hammer managed her own corporate events business for over a decade; Daniel Anisman is a software engineer who developed a number of successful, user-friendly applications; Arthur Backal, our Chairman, has worked with many of the leading hotels in the world, our partner NYFF EVENTS are vendors in the industry and supply many of the products you need for all different types of events. Together, we represent every facet of the events industry.
Our story
It all started nearly seven years ago when Daniel’s secretary needed to figure out how to seat her guests at her upcoming wedding. Daniel desperately needed her to continue her office work, but she was overwhelmed with planning her wedding. His solution? He built an application to help her easily and quickly seat her guests. The application was so effective and so easy to use that quickly over 30,000 brides started using it locally in Israel.
The need for AllSeated was clear, and we went to work. We spent twelve months building the core application, and then over the next half a year, worked with top hotels, caterers, and event planners in the US. We capitalized on their years of experience, listened to their stories, and ultimately gained an understanding of exactly what they needed and wanted to streamline event planning, for both them and their clients.
The result: AllSeated, the first online collaboration network that will change the events planning industry forever!
Our Industry partners currently include: The Plaza, The Mandarin, The Conrad, Apella, Pier 60, The Pierre, Harriette Rose Katz of Gourmet Advisory Services, State of the Art, Marcia Selden Catering and Foremost Caterers.
AllSeated is available FREE of charge. Use it to view your venue map, build your guest list, and seat your guests. Everyone involved in planning the event has access to the service from anywhere, at anytime enabling them to make time-sensitive decisions based on the most current information, eliminating unnecessary errors, and time-consuming mistakes. Its ease of use means you can import your guests from your social networks and email accounts, creating your guests list in minutes. Family and friends want to be involved? Instead of countless phone calls, faxes, and emails, simply invite them to share your event and in seconds, they are part of the planning process.
Management Team
Yaron Lipshitz – CEO
Yaron’s experience spans key strategic roles in the high-tech industry. He started his career leading teams implementing ERP software and following his MBA, had then moved on to advise high-tech companies on strategic initiatives including scores of successful mergers and acquisitions and capital raising transactions. Many of these were cross border and involved some of the biggest names in the tech world such as Microsoft, SAP, Oracle, AOL, Cisco, Qualcomm, Avid and Amdocs among others. Yaron worked in the following investment banking firms: Morgan Stanley, Lehman Brothers and Ridgecrest Capital Partners. Prior to that, Yaron served three years in an elite Army Intelligence unit of the Israeli Defense Force where many of Israel’s leading technology companies sprouted from. He holds a double-major undergraduate degree in Economics and Computer Science from Tel Aviv University, and an MBA from Carnegie Mellon University.
Yaron is a Board Member of the Bay Area Outreach and Recreation Program (BORP), a non-profit focused on improving the lives of disabled kids and adults through sport activities and is the Chairman of the Mobile and Internet committee of the California Israel chamber of commerce. In his spare time, Yaron, who resides in Marin County enjoys tennis, skiing, sailing, biking, international travel and cooking as well as spending quality time with his wife and three boys.
Daniel Anisman – Co-Founder & CTO
Daniel is a serial entrepreneur and seasoned product manager with deep experience in software engineering including software platforms, enterprise and gaming software, and Internet applications. Daniel created Neetal, a product on which AllSeated is based. Neetal’s user base grew virally and eventually was used by over 50 venues in Israel including the Tel Aviv Hilton Hotel, and was used to manage over 20,000 events. Daniel holds an MBA from the Edinburgh Business School and a BA in Computer Science and Economics from Tel-Aviv University in Israel.
Sandy Hammer – Co-Founder & CMO
Sandy comes with her own entrepreneurial experience of having started two businesses, and has over twenty years of Marketing/Business Development experience in the publishing, art, and high tech industries. Sandy founded conferenceART a company that produces corporate conferences, seminars, forums and brokerage events around the world for customers such as Orange Global, Telefonica, and O2 UK, as well as many start-ups in Israel and the UK.
John Martin - COO
John worked in restaurants for 11 years before he was hired as the first sales person and 20th employee at OpenTable. As Director, he was responsible for Mexico and the Western U.S. and Canada. Over the last couple of years John helped several startups launch go-to-market plansincluding sales and execution plans for new customers. He holds a Master ofBusiness Administration from the University of Miami. He also currently serves as an Advisor to ChowNow and Xola. He is an avid cyclist, mountaineer and rock climber, gardener and health nut.
Ronen Tsamir – VP R&D
Ronen brings to the AllSeated table over twenty five years of development experience. In the last 8 years he has worked in start-ups in the positions of Senior Developer, Team Leader and R&D Manager. Ronen is a Web expert with a super creative mind, there is no challenge too big for him.
Arye Yacobson – Head UI Designer
Arye is a Graphic and New Media designer with over twelve years of experience working for companies in Israel and in the US. Arye specializes in branding, User Interface design, illustration, and animation and has provided AllSeated with its distinctive look and easy-to-use interface.
Partners
Arthur Backal – Chairman
Known around Manhattan as the "go-to" guru for New York events, Arthur F. Backal is a celebrity event planner/hospitality consultant. Arthur has in the course of his two decades in the industry, managed more than twenty event spaces in New York, and has consulted and participated in the development of new hotels, restaurants, and event spaces around the world. Arthur ‘s storied career includes: Helmsley Palace, Cipriani Group, Mandarin Oriental New York, The Plaza, St Regis, The Pierre, The Waldorf-Astoria, The Rainbow Room.
www.Backalgroup.com
NYFF EVENTS – Partners
NYFF EVENTS was founded in 1996 by a team of four young event professionals who combined their knowledge and skills to introduce innovative and creative approaches to event planning and entertainment production. Today they have evolved into a company employing 25 full time event professionals with 25,000 square feet of warehousing and showrooms across the tri-state area. They are a leading national events company working with corporate and private clients of all sizes to produce some of the biggest and most memorable events in the industry.